At Endigo Rae International, I partner with creative and spiritual entrepreneurs who are invested in streamlining their business’s mission, process, and visual identity. Not just another designer, I’m a brand strategist and I approach helping you to transform your brand and business soulfully and strategically. The end result is a brand that will bring to life your vision and help you carry out your mission.
IGNITE YOUR BRAND: BRAND STRATEGY & WEB DESIGN FOR MOSAIC SOULS
You’ve been putting off creating content for your business, or guiding people to your website, or finding the right words to explain your many pieces. You feel it’s time to finally gain clarity on how you present yourself to your potential clients and/or customers, and you want to create an overall strategy and visual brand that shows off your life’s work, that brings together and communicates your divine gifts, and that speaks to your dream soul clients.
The only problem is you need clarity on how to communicate who you are, what you do, who you work with, and why you work with them.
Most designers can’t give you the in depth soul stirring help that you desire, so you find yourself spinning your wheels, wasting time, wasting money, and still having a brand that totally is out of alignment with your true divine essence. Your Mosaic Soul. Luckily for you I’m not just a designer. I’m a brand strategist, and I help you get clarity on your many pieces, your essence, and how you want to be perceived and received in the world so that your business shines, aligns, and attracts.
If you want a brand that speaks to your heart, communicates your brilliance, and acts as a beacon to the souls you are divinely meant to impact, then come into my world so we can co-create a beautiful soulful brand for your business. Let’s get you doing what you do best – staying in your own zone of genius. Helping & Inspiring; and let me handle the rest!
Hi I’m Rachael Alexander, Artist & Mosaic Soul Mentor and I’ve got a special gift that I’d like to share with you. You see I understand what it’s like to be completely lost when you are trying to communicate and present your beautiful soul essence into a visual brand that speaks millions to the truth of who you are and what you do. I’ve developed a creative process that helps you not only get clear on who you are and what you do, but helps you to create it in immaculate brilliance.
The only thing is, this is not a faint of heart process. It requires you to go deep. To answer the questions that you’ve otherwise until now, haven’t answered. Why? Because that’s how you create a brand that shows off your Mosaic Soul and speaks to millions.
SO LET’S GET STARTED
How I Work
I believe in synergy, which means working together. The best results happen when my clients and I co-create their beautiful brand identities and strategies.
As a recovered perfectionist, I believe in only delivering excellent quality and services. From the very first strategy sessionÂ to your website launch, you’ll be excited that my perfectionist qualities come in to play while working with me.
When you hire me as your brand strategist and designer you’ll receive my undivided support and response. I deliver work through a privateÂ password protect client page, and keep up on track through google calendar as a project management system. This helps us to stay on the same pageÂ from the very beginning to the very end.
I see honesty as a vital part of our soulful working relationship, as going deep and communicating effectively will yield the desired results that you are looking for.
Intuition & Balance
As a natural empath and spiritual teacher, I’m well tuned into my intuition and if something isn’t feeling right I’ll say so, and also provide the space for you to speak your truth as well. No ego’s here, just two souls working to achieve greatness.
I totally know where you are in this entire process, and I know it can be overwhelming that’s why I aim to create sincere connection, alignment, and ease throughout the entire process so that it feels fun, efficient, and easy. And at the end of the day the energy we both put in it will wildly create the passionate and beautiful design that speaks to your soul and the souls you serve and inspire.
HOW WE WORK TOGETHER
This package includes…
1Â | Â Comprehensive questionnaires and homework for your brand, client experience, and website
2Â Â | Â 90 minute Brand strategy session
3 Â | Â Primary and alternative logo designs, signature patterns, illustrations, type combinations, brand soul guidebook (you must provide your own imagery or imagery can be added for an additional fee) ($1500 value)
4 Â | Â Desktop and mobile website design and blog design through WordPress or Squarespace ($2500 value)
5 Â | Â Five collateral items of your choice. Examples include: stationery package design (business cards, letterhead, thank you cards, custom envelope liners), print or social media campaigns, pricing catalogs, blog graphics, media kit, lookbook, newsletter ($800 value)
Upgrades available upon request :Â Ecommerce, Membership, 90 Day Content Strategy Plan, Ongoing Strategy & Support, Photography, Video, Copywriting, Sale Pages & Funnel Building, Email Marketing Setup, Facebook Advertising Campaign Management
This package is for you if…
You have a clear idea of who you serve, what you sell, and how you deliver what you sell for your business, butÂ aren’t quite sure how to take it to the next level.
You desire help to bring together your many ideas and moving pieces in your business together in a clear and compelling brand strategy
The quality of your current visual identity and overall strategy doesn’t match up with the quality of your business.
You know that an intentional, cohesive brand will help you attract the clients you want to work with.
You’re seeking a brand strategy & visual identity that sets you apart from others in your industry, and that is an authentic expression of how you’d like to be perceived and received in your industry.
You’re ready to invest time into building a beautiful, one-of-a-kind brand.
In order to do my best work for my clients, I work with one client at a time. I reserve a 2-4 week block of time to work on each brand project at a timeÂ instead of dividing my attention and juggling multiple projects and deadlines.Â After a client books a spot in my brandÂ queue, I provide them with comprehensive questionnaires and homework to prepare for the branding process ahead of time, before their 2-week projectÂ begins. There is an outlined timeline that is gone over before the project begins and a private page setup for my client so they can review the progress of each step and provide feedback until the end of the project.
The Branding Process
COMPLIMENTARY DISCOVERY SESSION
Because of how in depth this process is I only take on oneÂ client at a time to ensure that my clients are fully satisfied, surprised, and delighted with their brand soul guidebooks and websites.
Before any contracts are signed or design work begins, I sit down with you for a complimentary brand strategyÂ consult via video chat or phone to make sure that I am the right fit for you and your business. Not all brand strategists and designersÂ are perfect for every project, so itâ€™s important to find the right oneÂ for your brand. As I only take on a limited number of clients each month, I want to make sure that together we are a perfect match before jumping into creation mode, and this meeting helps us do just that.
Once we’ve had our initial 15-45 minute consultation and we agree to work together, if all goes well, I will send you over the working agreement for you to sign and you’ll pay the first invoice (50% deposit).
STRATEGY SESSION & CREATIVE ACTION PLAN
Once your project is booked and your booking deposit has cleared, you’ll schedule a strategy session video call between you and I. I will send you some preliminary homework including the Soulful Brand Ignition, which is a Discovery Questionnaire & Quiz that you’ll complete before your strategy session. During the Soulful Brand Ignition you’ll discover your brand archetypes, provide me more in depth information about you, your business, and your vision, and finally you’ll feel a sense of clarity and “aha” by the end of your homework. My clients say this is one of their favorite parts that finally give clarity to how all their many Mosaic Soul pieces come together.
After your Soulful Brand IgnitionÂ is complete and sent back, I will send you over your Brand Archetypes Insights and we will have your scheduled brand strategy session before your two-week project begins, where we will dive into your Brand Questionnaire and explore every aspect of your brand including your brand personality, brand story, goals, beliefs, methods, tone, and more.
PRE-PROJECT CHECK IN
Once we are in agreement in your overall brand strategy direction we will go ahead and schedule your two-week project and you’ll receive a more in depth homework called The Website Planning ToolkitÂ to make sure I have all the things needed to create your Brand Soul Guidebook and Website. As all site content and information is due by the 2nd week of your project (when the website portion will begin), IÂ will do a pre-project check in just before we begin your project together, making sure everything discussed during our strategy call is still current and that all necessary content is coming along.
The Website Planning Toolkit will include things like what to consider when writing your website copy, how you’d like the flow of your site to go for your end user (regarding layouts), and any other information you may want to include on your website and other brand assets.Â This process will give you clarity on being able to deliver the website copy and any other information I will need to bring your Brand Assets & Website to life.
INNOVATIVE STRATEGY & DESIGN
When we begin our two-week project together, I will first deliver a Soulful Brand Mockup Document on your private client page that will encompass your visual brand direction and brand strategy direction. This phase will include 3 logo options for you to choose from and the overall look and feel of your brand design. This is where we make sure that you are completely satisfied with the overall direction that we are headed in. It will include revisions if necessary to make sure that the final Brand Soul Guidebook is exactly perfect for you and your new direction.
Once you give me a sign off on your Brand Mockup Document I then go into creating your Brand Soul Guidebook. In this bookÂ youâ€™ll have all the pieces of a brand identity all and a clear cohesive strategy that encapsulates your essence.Â The guidebook will effortlessly communicate your unique essence with: a beautiful logo, an alluring color scheme, a font palette to devour, a soulful brand message that’s clear and powerful, a magnetic brand personality to keep you cohesive and coherent, and a concise brand strategy to help you implement your new branding within your business.
Iâ€™ll also provide you with some suggestions for reasonably-priced textures and/or imagery (along with where to purchase them or you can add on an upgrade for me to take care of this for you), so that you leave the process with a clear, cohesive visual representation of your brand – one that expresses who you are, AND will help attract the perfect clients and customers for you.
Your 20+ Page Brand Soul Guidebook will include:
- Logo Design (1 main and 2-3 alternates)
- Brand position in the market
- Color and typography selections
- Pattern/texture selection
- Image Do’s & Dont’s
- Brand voice attributes
- Brand values
- Brand point of view
- Tagline options
- Short bio paragraph
- Brand name / title exploration (if needed)
- Brand personality Manifesto statement
- Brand archetype description
- Brand story prompts
- Word bank
- Brand Strategy & Implementation
The Guidebook will outline your full brand strategy, messaging guidelines, visual standards, and an implementation plan. The Brand Soul GuideBook is one of the pinnacle deliverables of our work together. After your Guidebook is complete I will then create your chosen 5 Brand Assets outside of your website. You get to choose from the following:Â stationery package design (business cards, letterhead, thank you cards, custom envelope liners), print or social media campaigns, pricing catalogs up to 5 pages, ebook up to 5 pages, blog graphics, media kit, lookbook, newsletter, flyer design, etc…
MODERN WEBSITE DESIGN
Once you receive your final Brand Soul Guidebook that is your guiding document for your brand and my map for creating your beautiful website, and your additional Brand Assets are complete, we will have a mid-point check-in to go over the details of your site. This includes navigation, user experience, custom elements, plug-ins, pages, photography and more. By the end of this call, youâ€™ll have turned in your Website Planning Toolkit homework which will include all of the final elements, pieces, website copy, and information I’ll need to bring your website to life. This phase only takes about 4-7 days.
Your Website Includes:
- Installation of wordpress or squarespace on your purchased web domain
- Installation of Divi Theme or Your Squarespace Template on your website
- Setup of five initial pages:
- ~ Home page (with blog roll)
- ~ About page
- ~ Work With Me page
- ~ Blog page
- ~ Three initial blog posts
- ~ Contact page
- One year WordFence license (malware & hack security) WP-SpamShield Anti-Spam plugin (for wordpress site users)
- Opt-in box in sidebar (can be integrated with all major email marketing providers, including Mailchimp)
- Blog post featured image template
- Mobile & tablet-friendly WordPress site or Squarespace site, meaning you have complete flexibility now & in the future
- Five done-for-you page layouts – including a blog.
- Customized with your new logo, color palette and font scheme – so you donâ€™t need to worry about styling
- Has Page Builder installed – meaning you have complete creative control over every page on your site
- Your new site will not only come with everything you need to get back to doing what you do best (and look professional doing it) …but I’ve also built it using the Divi Theme with an inbuilt page builder or Squarespace template – meaning you have complete creative freedom over most areas of your site
SEEMLESS LAUNCH & EDUCATION & EMPOWERMENT
If all checks out and the site is working seamlessly, we celebrate your official launch, promoting your site to my followers and creative community, submitting your site to Google, and set up your Google Analytics so you can track the experience and flow of your site as you grow.Â Once your Website is complete you’ll receive all the brand assets in multiple file types delivered to you on your private client page on my website.Â (Note* Your website will be on your own hosting – meaning once your project is signed off, you have complete ownership of your site)
You’ll also receive access to a library of videos to help you navigate and operate your own site.Â This library of educational videos will empower you toÂ express yourself creatively, easily, and operate your website after our working relationship. Â Aside from the library, this package comes with brand style guides, workbooks, and PDFs to provide even more assistance and resources as you continue to grow your brand.
Then finally we’ll celebrate together because now you can take your Brand Soul Guidebook, Brand Assets, and New Website that I deliver to you and go out there and BE BOLD, BE FEARLESS, AND BE YOU!
What Must Be Provided
Domain ~ you will also need to purchase your own domain before the start of your project, and provide me with the login details for your provider. I need to know the full domain name and domain provider information in order to properly set up your websiteâ€™s navigation.
You can purchase your Domain at a number of different providers including sites like Siteground or Bluehost.
Again, I can talk you through this process if youâ€™re not sure what to do.
Hosting ~ you will need to purchase your own hosting, and provide me with the login details for your hosting account. If youâ€™re not sure how to do this, I can talk you through it.
If you plan to use a professional email address (ex: firstname.lastname@example.org) please, have your email set up and working before the start date of your site. I will need your professional or primary email address in order to properly set up your WordPress account.
I recommend using a program like GSuite to set up custom domain email addresses. Or simply using the ones that come with your chosen hosting provider.
Please note, I do not set up any email accounts for you. This must be complete before your project starts.
If you plan on having any subscription or opt-in forms on your site, I need you to set up your newsletter program and lists in advance before your website build.
For new startups who donâ€™t plan on doing any heavy email marketing at the start, going with a program like Mailchimp is a great solution.
For businesses with larger lists or more expansive email marketing needs, I recommend using a program like ActiveCampaignÂ for your newsletters and email marketing.
Please note, I do not set up any newsletter marketing programs or lists for you. This must be complete before your project starts.
Along with your Domain, I highly recommend grabbing and setting up your professional social platforms, even if you donâ€™t plan on using them right away. Thereâ€™s nothing worse than having everything set up to find that someone else is already using your domain as their social handle.
Even if you arenâ€™t going to use it, grab your business handles on all primary social media platforms: Twitter, Facebook, Instagram, Pinterest, and Linkedin, as well as any other platforms you plan on using.
Please note, I will need the FULL URL of each social platform in order to properly link them in your website. This must be complete by the 2nd week of your project.
Copywriting or editing ~ you must have the copy for your site ready to go by the 2nd week ofÂ your Be Bold, Be Fearless, Be You Project begins (including text, images, video etcâ€¦). Donâ€™t forget – you can easily edit all of your copy at any point.
How To Book
1 |Â First, look through the branding package above, read through my creative branding process, and take a look at some of branding projects above
2 | Second, Do you like what you see? The easiest way to get the ball rolling is to book your complimentary discovery session with me by clicking the button below
3 | Third, We’ll meet over the phone or on Skype to get to know each other better andÂ discuss your project in detail. I’m so excited to meet you, and also happy to answer any questions you may have.
4 | Fourth, Reserve your spot in my brandÂ queue with a signed contract and a 50% deposit. I’ll send your brand preparation materialsÂ to complete before your project begins.