Because of how in depth this process is I only take on one client at a time to ensure that my clients are fully satisfied, surprised, and delighted with their brand soul guidebooks and websites.

Before any contracts are signed or design work begins, I sit down with you for a complimentary brand strategy consult via video chat or phone to make sure that I am the right fit for you and your business. Not all brand strategists and designers are perfect for every project, so it’s important to find the right one for your brand. As I only take on a limited number of clients each month, I want to make sure that together we are a perfect match before jumping into creation mode, and this meeting helps us do just that.

Once we’ve had our initial 15-45 minute consultation and we agree to work together, if all goes well, I will send you over the working agreement for you to sign and you’ll pay the first invoice (50% deposit).

Once your project is booked and your booking deposit has cleared, you’ll schedule a strategy session video call between you and I. I will send you some preliminary homework including the Soulful Brand Ignition, which is a Discovery Questionnaire & Quiz that you’ll complete before your strategy session. During the Soulful Brand Ignition you’ll discover your brand archetypes, provide me more in depth information about you, your business, and your vision, and finally you’ll feel a sense of clarity and “aha” by the end of your homework. My clients say this is one of their favorite parts that finally give clarity to how all their many Mosaic Soul pieces come together.

After your Soulful Brand Ignition is complete and sent back, I will send you over your Brand Archetypes Insights and we will have your scheduled brand strategy session before your two-week project begins, where we will dive into your Brand Questionnaire and explore every aspect of your brand including your brand personality, brand story, goals, beliefs, methods, tone, and more.

Once we are in agreement in your overall brand strategy direction we will go ahead and schedule your two-week project and you’ll receive a more in depth homework called The Website Planning Toolkit to make sure I have all the things needed to create your Brand Soul Guidebook and Website. As all site content and information is due by the 2nd week of your project (when the website portion will begin), I will do a pre-project check in just before we begin your project together, making sure everything discussed during our strategy call is still current and that all necessary content is coming along.

The Website Planning Toolkit will include things like what to consider when writing your website copy, how you’d like the flow of your site to go for your end user (regarding layouts), and any other information you may want to include on your website and other brand assets. This process will give you clarity on being able to deliver the website copy and any other information I will need to bring your Brand Assets & Website to life.

When we begin our two-week project together, I will first deliver a Soulful Brand Mockup Document on your private client page that will encompass your visual brand direction and brand strategy direction. This phase will include 3 logo options for you to choose from and the overall look and feel of your brand design. This is where we make sure that you are completely satisfied with the overall direction that we are headed in. It will include revisions if necessary to make sure that the final Brand Soul Guidebook is exactly perfect for you and your new direction.

Once you give me a sign off on your Brand Mockup Document I then go into creating your Brand Soul Guidebook. In this book you’ll have all the pieces of a brand identity all and a clear cohesive strategy that encapsulates your essence. The guidebook will effortlessly communicate your unique essence with: a beautiful logo, an alluring color scheme, a font palette to devour, a soulful brand message that’s clear and powerful, a magnetic brand personality to keep you cohesive and coherent, and a concise brand strategy to help you implement your new branding within your business.

I’ll also provide you with some suggestions for reasonably-priced textures and/or imagery (along with where to purchase them or you can add on an upgrade for me to take care of this for you), so that you leave the process with a clear, cohesive visual representation of your brand – one that expresses who you are, AND will help attract the perfect clients and customers for you.

Your 20+ Page Brand Soul Guidebook will include:

• Logo Design (1 main and 2-3 alternates)
• Brand position in the market
• Color and typography selections
• Pattern/texture selection
• Image Do’s & Dont’s
• Brand voice attributes
• Brand values
• Brand point of view
• Tagline options
• Short bio paragraph
• Brand name / title exploration (if needed)
• Brand personality Manifesto statement
• Brand archetype description
• Brand story prompts
• Word bank
• Brand Strategy & Implementation

The Guidebook will outline your full brand strategy, messaging guidelines, visual standards, and an implementation plan. The Brand Soul GuideBook is one of the pinnacle deliverables of our work together. After your Guidebook is complete I will then create your chosen 5 Brand Assets outside of your website. You get to choose from the following: stationery package design (business cards, letterhead, thank you cards, custom envelope liners), print or social media campaigns, pricing catalogs up to 5 pages, ebook up to 5 pages, blog graphics, media kit, lookbook, newsletter, flyer design, etc…

Once you receive your final Brand Soul Guidebook that is your guiding document for your brand and my map for creating your beautiful website, and your additional Brand Assets are complete, we will have a mid-point check-in to go over the details of your site. This includes navigation, user experience, custom elements, plug-ins, pages, photography and more. By the end of this call, you’ll have turned in your Website Planning Toolkit homework which will include all of the final elements, pieces, website copy, and information I’ll need to bring your website to life. This phase only takes about 4-7 days.

Your Website Includes:

• Installation of wordpress or squarespace on your purchased web domain
• Installation of Divi Theme or Your Squarespace Template on your website
• Setup of five initial pages:
  • ~ Home page (with blog roll)
  • ~ About page
  • ~ Work With Me page
  • ~ Blog page
  • ~ Three initial blog posts
  • ~ Contact page
• One year WordFence license (malware & hack security) WP-SpamShield Anti-Spam plugin (for wordpress site users)
• Opt-in box in sidebar (can be integrated with all major email marketing providers, including Mailchimp)
• Blog post featured image template
• Mobile & tablet-friendly WordPress site or Squarespace site, meaning you have complete flexibility now & in the future
• Five done-for-you page layouts – including a blog.
• Customized with your new logo, color palette and font scheme – so you don’t need to worry about styling
• Has Page Builder installed – meaning you have complete creative control over every page on your site
• Your new site will not only come with everything you need to get back to doing what you do best (and look professional doing it) …but I’ve also built it using the Divi Theme with an inbuilt page builder or Squarespace template – meaning you have complete creative freedom over most areas of your site

If all checks out and the site is working seamlessly, we celebrate your official launch, promoting your site to my followers and creative community, submitting your site to Google, and set up your Google Analytics so you can track the experience and flow of your site as you grow. Once your Website is complete you’ll receive all the brand assets in multiple file types delivered to you on your private client page on my website. (Note* Your website will be on your own hosting – meaning once your project is signed off, you have complete ownership of your site)

You’ll also receive access to a library of videos to help you navigate and operate your own site. This library of educational videos will empower you to express yourself creatively, easily, and operate your website after our working relationship.  Aside from the library, this package comes with brand style guides, workbooks, and PDFs to provide even more assistance and resources as you continue to grow your brand.

Then finally we’ll celebrate together because now you can take your Brand Soul Guidebook, Brand Assets, and New Website that I deliver to you and go out there and BE BOLD, BE FEARLESS, AND BE YOU!

Domain ~ you will also need to purchase your own domain before the start of your project, and provide me with the login details for your provider. I need to know the full domain name and domain provider information in order to properly set up your website’s navigation.

You can purchase your Domain at a number of different providers including sites like Siteground or Bluehost.

Again, I can talk you through this process if you’re not sure what to do.

Hosting ~ you will need to purchase your own hosting, and provide me with the login details for your hosting account. If you’re not sure how to do this, I can talk you through it.

If you plan to use a professional email address (ex: info@endigorae.com) please, have your email set up and working before the start date of your site. I will need your professional or primary email address in order to properly set up your WordPress account.

I recommend using a program like GSuite to set up custom domain email addresses. Or simply using the ones that come with your chosen hosting provider.

Please note, I do not set up any email accounts for you. This must be complete before your project starts.

If you plan on having any subscription or opt-in forms on your site, I need you to set up your newsletter program and lists in advance before your website build.

For new startups who don’t plan on doing any heavy email marketing at the start, going with a program like Mailchimp is a great solution.

For businesses with larger lists or more expansive email marketing needs, I recommend using a program like ActiveCampaign for your newsletters and email marketing.

Please note, I do not set up any newsletter marketing programs or lists for you. This must be complete before your project starts.

Along with your Domain, I highly recommend grabbing and setting up your professional social platforms, even if you don’t plan on using them right away. There’s nothing worse than having everything set up to find that someone else is already using your domain as their social handle.

Even if you aren’t going to use it, grab your business handles on all primary social media platforms: Twitter, Facebook, Instagram, Pinterest, and Linkedin, as well as any other platforms you plan on using.

Please note, I will need the FULL URL of each social platform in order to properly link them in your website. This must be complete by the 2nd week of your project.

Copywriting or editing ~ you must have the copy for your site ready to go by the 2nd week of your Be Bold, Be Fearless, Be You Project begins (including text, images, video etc…). Don’t forget – you can easily edit all of your copy at any point.