I’m a total brand geek to the core. I didn’t realize this until late last year though. Creating brands and designs for friends, colleagues and then eventual paying clients was something that just inspired me. I would honestly meet someone and then get divine downloads about their branding and direction. I didn’t know that it was a gift until last year, and I didn’t take it super serious until the beginning of this year.
That’s when I started to really up my game as a brand strategist and designer and learn everything I could possibly learn about the entire process. Design has always come natural for me so that’s something I’m always constantly learning about and improving on, but branding felt like home to me. And learning and discovering that I am a brand strategist just felt like I had finally come home to my calling in the world.
It was like this pathway that just emerged out of darkness that was leading me towards the light into greener and magical pastures haha. So that’s why I wanted to share a new strategy and design that I’ve recently taken a client through. So without further ado here goes!
Creating a brand strategy, brand design, and website for my Be You Package is such a joy for me! It allows me to help my clients bring their best selves forward and create a brand strategy, design, and copy that showcases their strengths and attracts their ideal clients and/or customers. This was definitely the case with Plug M.E. N2U.
My Branding Process
It’s always a fun balance between bringing to life a vision for my client’s brand and also making sure that the strategy and brand assets are in alignment with getting the results my client is looking for. So my branding process usually begins with a discovery call between me and my client to make sure that we are a good fit for each other and to make sure that both of us understand what is needed from each other to create and complete our work together.
My brand discovery calls are complimentary and are just used as a litmus test/alignment tool to make sure of three things:
- That both parties are excited to work together. Being excited and passionate about doing business together I feel is what makes my career choice so worthwhile. So having a client just as excited to rebrand their business and move into their new chosen direction is such a fulfilling experience!
- That you’re business is ready for a full rebrand process and is ready to commit to the work that is needed to bring your vision to life. For instance knowing exactly who you serve, how you serve them, why you serve them, and what you actually sell to serve them (products and services) is crucial to have in place before taking on a big rebrand or brand project in general. This way there is a clear path to how you will go on to recoup your investment because branding is an investment in your business.
- That we are the perfect co-creators and great team together. Your business is your soul expression and so knowing that you are placing your divine gifts into the hands of another who cares, wants to see you shine and succeed, and is soulful and strategic to help you get there is crucial in your ability to create an authentic, aligned, and beautiful brand.
As a company that’s been in business for over 4 years, Plug M.E. N2U has helped all types of entrepreneurs and small businesses as a marketing and branding firm. So I knew it would be a fun project to help bring his vision to life for his own company.
Diving Into The Brand + Creating Your Future
However many things weren’t systematized in his business, and the brand had no cohesion or overall sense of professionalism outside of the owner as far as online web presence goes. And that can definitely tend to happen with many of us service providers who are so busy serving that we don’t take a chance to evaluate or align our own brands and visions. So that’s what Milton and I set out to work on together. Milton E. Davis is the founder of Plug M.E. N2U where he helps small business owners, organizations, and personal brands power up their brands and gain more exposure in their business to increase their revenues.
So upon I knew immediately that he has big dreams and a big heart and utilizing archetypal branding as my tool of choice I knew immediately and intuitively that he was the Hero Archetype. But I wanted to find out his other archetypes so that I could begin working on his brand strategy, design, and assets. So we began to with my initial branding questionnaires and homework. Upon finishing his homework we discovered that Milton’s archetypes were as follows: his Essence Archetype is Hero, his Expressive Archetype is Creator, and his Intuitive Archetype is Ruler.
Utilizing Archetypes is one of the ways that you can paint a clear path to your future. So often we as entrepreneurs struggle with being able to communicate our essence in a clear, concise, and beautifully aligned way, and that’s where I come in. I jokingly call myself the brand shaman because I literally help to not only heal your brand, but also help you to see your future and what needs to be done to get you there. I love using Archetypes to help entrepreneurs gain clarity on their brands.
So after receiving the initial brand insights back from his homework Milton felt a sense of clarity and excitement for the branding process because he felt understood. When asked how his Archetypal Fusion made him feel this is what he had to say, “I felt like I really identified with the Hero and the Creator archetypes and I feel empowered – like I can create and do anything. I feel it identified me really well and it’s 99% accurate.”
So with that new insight in hand along with the other homework he finished I could finally begin working on his Brand Soul Guidebook. This book is one of the culminating pieces to the work that I do with my clients. It is a book that is used by many different companies and business owners to give the company guidelines and standards in how they do business, how they communicate, and how they are visually represented. It’s strategy, messaging, and design all wrapped in one, and to be honest one of my favorite pieces to help make for clients.
Brand Assets & Collateral
After completing and delivering the Brand Soul Guidebook to Milton he was super excited and said “I love it and how deep and detailed it is. It makes me proud of my company and the work you’ve done on it.” So from there came the next step of creating Milton’s website and other brand assets. Milton’s old website was decent, but it didn’t capture the overall vision and feel for where he wants to take the company. His website felt more promotional than like a professional and reputable marketing and branding firm that he wanted the company to feel like.
Milton’s Old Website
So that’s where my healing and magical powers came in! After having created the final Brand Soul Guidebook it acts as the perfect map to help me create the rest of Plug M.E. N2U’s brand assets including his website, business card, letterhead, and social media graphics. Here’s a sneak peak of the brand Assets I’ve created for Plug M.E. N2U:
Business Card & Letterhead
Social Media Templates
My Be You Package is a two week process and from start to finish once I have all the necessary materials from my clients feels like a very fun rollercoaster ride that I can’t wait to share with other business owners! Now that Milton’s branding journey has come to an end with me he’s out there promoting his business and already receiving such a positive response from his new brand direction. It was such an honor and privilege to help him bring his vision to life!
I asked Milton how he felt about the entire process and here’s what he had to say, “Ok this is my baby, this is my child and I could finally see that my child could finally go to school and grow up. It took your special woman’s touch to nurture and bring to life what I couldn’t do and didn’t know how to do. This is an important thing that I think business owners need to learn – that’s it’s ok not to know, and it’s ok that you can’t do it alone. What you did I couldn’t, because A) I don’t have the attention span and the detail to put it together. I feel like I’m the captain full speed ahead and you are my number one advisor helping me to see if there’s a hurricane ahead and what move to make next. And I look back at all the my work over the past 5 years, all the trials and tribulations, disappointments and setbacks, and feel like they were all worth it in this moment. Thank you for all your hard work.”
Check out Plug M.E. N2U’s website right here!
Interested in working together?
Check out my pricing & packages on my Brand Design & Strategy page here.